Max was invited to facilitate a workshop about “managing seasonality” during the ACI Regional Airport Forum Meeting in Krakow.
Basically the majority of airports show a seasonal distribution of traffic over the year with a stronger summer season. Having analysed the monthly traffic data of 300 airports it shows that in general the seasonality of airports has decreased from 2016 – 2018 although the annual traffic has increased. However there are also airports that have experienced a traffic decline and an increase of the seasonality.
As a result it seems that seasonality is very specific and every airport follows its own pattern with regards to traffic distribution and the requirements of the various market segments it serves (airlines and passengers).
The main problem of seasonality is that the airport infrastructure is not utilised evenly and hence the costs per unit are increasing with the seasonality of an airport.
In general airports may:
- try to reduce their seasonality by pushing the traffic in the low-season
- reduce their service levels during peak times
- accept higher risk levels
- actively manage traffic and passenger flows
- actively manager their resources (assets, equipment, staff)
- alternative use
The presentations of Ulrich Heppe (Manaing Director of Fraport Bulgaria) and Marco Pernetta (Managing Director of Innsbruck Airport) have provided some insights how seasonal airports manage this challenge. For its airports in Burgas and Varna Fraport has developed a marketing scheme in order to push the off-season traffic. Both Fraport Bulgaria and Innsbruck have deployed a very complex staffing approach. Having most of its traffic on one day a week (Saturdays) Innsbruck has decided to be fully slot-coordinated on these days and restricts the utilisation of its apron and other facilities.
Here you can download the presentation: Managing Seasonality 20.5.2019