I just had a look at some blog entries and discussion forums dealing with passenger needs at airports such as this one here. After having read a number of entries I really feel that there is a bit of a discrepancy between passenger wishes and airport offers.  Most of the passengers feel that airports are overpriced and that there are no sufficient areas to relax and surf the internet. The fact is that an airport will never be a place where people find bargains. There are numerous reasons for that:
- limited space and rather high construction costs
- on average rather short dwelling time of a passengers
- quite a number of passengers do not care for the prices of food and shops and the offer is hence dedicated to this customer segment  But by focusing on the high potential buyers, airports miss the revenue potential of the "masses" who only buy something if they really have to (like the mini bar of a five-star hotel) and thereby leave angry customers behind.    Segmentation is the key word here: Why not focus also on the passengers with more time and less money who are not ready to buy expensive things? Why not take them out of the main terminal building to a cheaper location? True, space in the main terminal building is too valuable to create a special offer for that segment, yet not considering it at all means losing money.    What are your thoughts on this? Are there solutions to this common dilemma?